Sony Gets Extra Help With Record-Breaking Video Game Console
Apps get all the attention these days but video games are still a force in the technology sector—so much that Sony PlayStation 4 has broken records, selling over 30.2 million units globally in two years.
If you’re not a gamer or invested in the industry, here is how that stacks up in the big picture. Sony PlayStation 2 was a massive success. It shipped 30 million units within two years. Let’s say all 30 million shipped units of PS2 sold, that means PS4 is outselling its popular predecessor in 2015! (It’s important to note that the PS3 was largely uneventful.)
Meanwhile, PS4 is also beating Microsoft’s Xbox One and Nintendo’s Wii U. All of this is great news for Sony, which has come into some tight spots lately with losses in mobile. Of course, there is one catch with the success of PS4; the company announced in 2013 that it would be selling PS4 consoles at a loss. That is, they lose $60 for every console sold. The idea is that the company could gain back their losses with the number of games sold.
In theory, they should be able to do that with ease. Highly coveted games run $60, such as the anticipated Uncharted 4, which comes out in March 2016. It will have a start price of $59.99 at most major retailers, including Best Buy and Target.
Indeed, Sony’s precarious position is a tight balancing act. Surely being home of the most-sold game console is a good start at taking them out of murky financial waters though. Only time will tell. The 2015 holiday season is only beginning.